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Apple is world's most valuable brand, Samsung up to 8th

Apple is world's most valuable brand, Samsung up to 8th

Tech companies dominate a new list of the world's most valuable brands, with Apple taking the top spot from perennial champ Coca-Cola in the respected Interbrand global survey

The half-eaten apple is worth a staggering $98.3bn to the Californian company, according to Interbrand's analysis, up a whopping 28 per cent on last year. But Google is snapping at its heels in the number two spot, up 34 per cent to $93bn. 

Samsung's also a robust riser, up 20 per cent to $39.6bn and climbing one place to 8, on the back of a slew of successful phones led by the Galaxy S4. 

Sony's travails with Internet security have seen it slump from 40 last year to 46, losing 8 per cent of its brand value -- although it can expect to see a sizeable bump next year, after its PlayStation 4 goes on sale. 

Nokia, however, took the biggest tumble, slumping from 19th biggest brand in the world last year to 57th. It lost 65 per cent of its brand value, down to a relatively meagre $7.4bn. 

Read more on crave.cnet.co.uk

Advanced Company Software's Thoughts:
Google is now "only" 5 billion dollars behind the mighty Apple in terms of revenue and now that Android has the largest market share in terms of smart phone usage they could well be on path to becoming the most valuable brand in the world.